Larry Hagman, Dallas Jr, Shine Baby ShineTexas oil tycoon J.R. Ewing, is calling for people to embrace solar technology as part of a new Shine, Baby, Shine ad campaign for solar panel manufacturer SolarWorld.

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"In the past, it was always about the oil. The oil was flowing and so was money. I quit years ago but I'm still in the energy business. There's always a better alternative. Shine, baby, shine!"  
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Larry Hagman, 78, says in a commercial posted on the SolarWorld website, before cackling happily. The ad shows him looking at a portrait of himself as Ewing, exiting his hillside estate in Ojai, California, where he lives with wife Maj, and looking up at a red roof containing a solar panel.

Hagman is a longtime advocate of renewable energy and owns one of the largest U.S. residential solar panel systems, which cost him $750,000 when he bought it in 2003. He says they reduced his annual power bill from $37,000 to $13. Hagman has appeared on television sparingly in recent years and starred as recurring character Burt Landau in the series Nip/Tuck in 2006.
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